The distributor announced on Monday corporate acquisitions and a strategic alliance that builds its annual content flow to more than 1,300 films and 3,000 TV episodes.Alchemy
CEO Bill Lee
(pictured) and his team have acquired the film distribution assets of ANconnect, the physical distribution arm of family-owned Anderson Media Corporation.
The distributor has also bought digital films and television distributor Anderson Digital
, which prior to this acquisition was co-owned by Charles Anderson
and partners Freyr Thor
and Steve Lyons
Anderson will become an investor in Alchemy
while Thor will serve as Alchemy
’s svp of product management.
A strategic alliance with Arc Entertainment
, a leading supplier of faith and family content to Walmart and other national retailers, will see Alchemy
distribute Arc’s media assets.
It will also provide financial support for the growth of the Bentonville Film Festival, the brainchild of Geena Davis
, Arc president Trevor Drinkwater
that launched in early May in Arkansas.