It's fair to say that The Mummy didn't ignite the multi-movie franchise expected of it. We look at the death of the Dark Universe...
Nb: The following contains spoilers for 2017's The Mummy.
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For some, The Mummy's marketing campaign began not with a bang, but a squeaky Tom Cruise scream. In December 2016, an unfinished trailer for the then-forthcoming film appeared online, and soon went viral: lacking music and proper sound effects, the promo's otherwise dramatic visuals suddenly seemed comically threadbare. A violent plane crash unfolded with only a few chunks of dialogue and an amusing yelp from co-star Annabelle Wallis; Tom Cruise stumbled about in zero-gravity with only a few apologetic 'oofs' and 'eeks' for company.
Steps were taken to have the leaked trailer removed, but as is the way of the web,