The experienced actor behind Dos Equis' viral ad campaign on popularity, influence, and saving endangered Siberian tigers.
Consider for a moment the manly purr of Old Spice spokesman Isaiah Mustafa
's "Hello, Ladies" salutation. It's seduced the country social media-style: 94 million views on YouTube, 630,0000 Facebook fans, and an estimated 1 billion aggregate impressions in just one week. But wait. It appears consumers may have been too distracted by his glorious swan dives and monocle smiles to remember the actual product he was hawking. Sales of Red Zone body wash have actually declined 7% according to a report by SymphonyIRI. (Update: A spokesman for Old Spice claims Brandweek took SymphonyIRI's stat out of context. Citing Nielsen figures, the rep says Os body wash sales have actually increased 11% in the last 12 months.) And the towel-clad and deep-voiced Mustafa may have not even contributed to Old Spice's overall sales growth, which Ad Age chalks up