The Westfield Century City mall location is Dreamscape’s first attempt at a theatrical-like virtual reality experience, and the company plans to expand in the first half of 2019. Its lobby — Dreamscape calls it a “boarding zone” — occupies a space with no special advertising beyond social media and word of mouth.
Dreamscape hopes the buzz will only grow as investors like Steven Spielberg and other filmmakers get more involved in creating new departures.
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“We’re not a technology company. A lot of Vr companies are technologists or gamers first, but we’re literally storytellers first,” Dreamscape Immersive CEO Bruce Vaughn told TheWrap.
“Steven Spielberg is actually