’s ready to go beast mode, and has recruited AMC
’s programming chief to help it grow its footprint as one of TV’s key streaming services.Joel Stillerman
, who spent nearly 10 years at AMC Networks – most recently as president of original programming and development for AMC
and Sundance TV – has been named Hulu
’s first-ever chief content officer.
Stillerman’s mandate? Come up with a content strategy that will grow Hulu
’s advertising revenue (don’t forget, unlike Netflix, a good chunk of Hulu
’s users see ads) and subscriber growth.Hulu
’s subscriber base was around 12 million last year, and at its upfront presentation last week, the company reported 47 million total unique viewers. But it still has a way to go to catch up to competitors Netflix and Amazon: According to eMarketer, Netflix boasts around 128 million individual users this year, while Amazon has around 85.3 million viewers.