Directed by Max Bartoli
and Fabiola Lopez Batoli, "The Secret of Joy
" is a $500K short project created to support the cause of pediatric cancer. Their noble endeavor inspired a great number of talented industry people to get on board as part of the production, and after lots of passionate work they are finally ready to share with audiences in hopes that it will not only raise awareness, but also tangible funds to be donated to the Kids’ Cancer Research Foundation.
Director Max Bartoli
talks more in depth about this project below:
Cancer has unfortunately already touched my family too many times, and more recently two couple of friends lost their 4 y.o and 5 y.o. children to neuroblastoma a few months apart, thus motivating me to do something to raise awareness and funds to support the battle against this terrible disease. It is with this in mind that my wife and I decided to invest all our savings to produce "The Secret of Joy
," a project made of a 12-minute short, a book and a song, three products which will be donated non-exclusively to the Kids’ Cancer Research Foundation (www.endkidscancer.org) and to three European hospitals as extra tools to raise the awareness over this topic and fundraise during their future campaigns.
When we talked about this project to our friends in Hollywood we received enthusiastic reactions. A 35-people-cast, led by 4 times Emmy winner Doris Roberts
("Everybody Loves Raymond
," "Remington Steele
," "Christmas Vacation
"), Maria Conchita Alonso
("The Running Man
," "Saints & Sinners," "The House of the Spirits
") and Sofia Milos
("CSI Miami"), and a 65-people-crew from 3 continents led by super talented Production Designer Giles Masters
("Angels and Demons," "The Mummy
," "The Da Vinci Code
") accepted to bring our story to life for free.
Shot last December in Los Angeles, "The Secret of Joy
" has become in 6 months the Act Of Love
of over 150 entertainment professionals and several companies (Technicolor, Red, Cameras, Hammerhead Productions
., Tirelli Costumes and many others) whose contribution amounted to over $450,000 (four hundred and fifty thousand dollars), all united by the desire to support a cause which involves our children, our future and still seems to have been forgotten by the media and the audience.
This to demonstrate, if it was needed, that Hollywood often gives more than what it takes. My wife and I embarked in this project hoping to bring hope and a smile into the lives of the children battling cancer and of their families. Having two of them, Casey and Chloe, on set and seeing the joy on their faces as we were filming would be already enough to repay us of our endeavors. But we want more. We want to reach out and touch many more.
That’s why from August 28th until September 3rd "The Secret of Joy
" will be screened at the Laemmle 7 theater in North Hollywood and the whole Box Office will be donated to the Kids’ Cancer Research Foundation. It’ll be an important first step to achieve our goal.
We would love for it to be successful. We know we can make the difference, touching one person’s heart at the time.
Further information can be found online at: