Trama

A pair of entrepreneurs hope they have the fix for keeping you completely warm during the holiday season; one entrepreneur takes the Christmas tree to a whole new level; one entrepreneur hopes the Sharks will like his take on covering a Christmas nuisance; and an entrepreneur duo may have found your kid's direct connection to jolly old Saint Nick.

In this episode of "Sharks," several entrepreneurs pitched their unique products to the panel of investors. Sharks attending are Robert, Barbara, Kevin, Lori, Mark

First up was "The Original Comfy," a cozy holiday solution presented by Brian and Michael Speciale. They sought a $50,000 investment in exchange for a 20% equity stake. Their product was a blanket sewn into a sweatshirt, designed to keep people warm during the holidays. Although they hadn't made any sales yet, they aimed to take their business online. The Comfy was priced at $40 and cost $17 to produce, with the potential to reduce the cost to $11 per unit for larger quantities. A similar product, the Snuggie, was on the market for $20. Lori had a conflict of interest and decided to bow out, while Mark thought it was too early for him to invest. With no website in place, Robert offered $50,000 for a 50% share, and Barbara proposed $50,000 for a 30% stake. Kevin decided not to invest, and ultimately, the entrepreneurs accepted Barbara's offer.

Next was "The Christmas Tree Hugger" presented by Ryan Kenny, who sought a $100,000 investment for a 20% stake. The product aimed to make artificial Christmas trees look more realistic. With $50,000 in sales over 18 months, the product cost $1.37 to produce and sold for $18, both online and on QVC. The product saw rapid success, selling 1000 units in just 5 minutes on QVC, and with 5000 units in inventory, they planned to air again to sell out. They also secured a deal with Kroger, selling 1500 units. The company achieved sales of $220,000 that year, with profits of $100,000. Lori chose not to invest, and Robert didn't like the product. Barbara, while not investing, commended Ryan for his achievements on QVC and with Kroger. Kevin opted not to invest, citing market concerns, and Mark didn't see it as a business yet, so he also passed.

The third pitch was for "RokBlok" by Pink Donut, presented by Logan Riley. Logan sought a $300,000 investment for a 15% equity stake. RokBlok was a wireless record player that could connect to a Bluetooth speaker. It had a portable design, and one charge lasted for several hours. The product sold for $100 and had a production cost of $23. Logan had a successful Kickstarter campaign, generating $350,000 in sales, and additional sales of $60,000. The product was already in delivery and was patented. Barbara thought it was too early to invest, and Mark was concerned about the market size. Kevin offered $300,000 for a 50% stake. Robert believed in the product's potential and offered $500,000 for 100% of the company, including a job offer for Logan for two years and a $5 per unit royalty in perpetuity. Logan accepted Robert's offer.

Lastly, "Modern Christmas Trees" was presented by Matt Bliss, who sought a $100,000 investment for a 10% equity stake. These Christmas trees were made up of concentric collapsible rings and had generated $380,000 in sales that year. The product cost $232 to produce and sold for $800, with 80% of sales occurring online and 20% in retail. The company enjoyed a 50% net margin. Mark didn't see the potential for it to become a $20 million company, and Robert and Kevin had concerns about the high price point. Lori loved the product but couldn't commit due to the price. Barbara offered $100,000 for 25% equity and a royalty of $5 per unit until $100,000 was recouped. Kevin matched Barbara's offer at 20%, and Barbara eventually agreed to 20%. Matt countered Barbara at 15%, and they settled on an 18% equity stake with the royalty in place.

The update on LuminAID from a previous episode revealed the impressive progress of Andrea Sreshta and Anna Stork, who secured a deal with Mark for their portable, solar-based lighting solutions. They had distributed their new product, a solar lantern that also functioned as a battery charger, to Hurricane Maria victims in Puerto Rico. Mark had lent his private plane to facilitate the transportation of supplies. Their company had achieved $7.5 million in sales.