Guests: Elizabeth Williams and Andrew Brown, founders of the Academy of Business Communications. Employee surveys are a longstanding tool in the management and communications arsenal. By getting direct feedback from your workforce, you can find out what's working, what's misunderstood or unclear, and what improvements your employees feel you need to make. But asking vague questions, crowding surveys with lots of junk and not updating your surveys to reflect current realities can do more harm than good. Also, if your surveys are too infrequent or employees don't see any action afterwards, you can weaken the employee engagement you were trying to boost.
—Derek DeWitt