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People really hate this movie. I really hate people.
The Hulk, in the core story, never really was a superhero. The targeted audience, or more, the audience which targeted themselves for this movie, came in for a superhero movie. Is the Hulk really that unloved by the American non-comic reading public that they don't, at the very least, understand that the Hulk has always been a psychological thriller, about one mans inability to deal with emotional strain?
If we were to have received the movie they had been expecting, where we see endless sequences of Hulk smash, we would be left wondering where all the rage was coming from. The Bruce Banner trauma storyline is used to explain why the Hulk can't be controlled, and anybody who watches this movie and fails to grasp that should feel right at home at this summers Catwoman.
The story of the Hulk offers so much to people like myself who aren't exactly emotionally stable. Spider-Man can appeal to everyone, the Hulk is a more personal sort of character to identify with, and even through a few dryly delivered lines, still manages to reach inside of us and make us feel like we know exactly the sort of torment Bruce Banner is going through.
In the end, the Hulk turns out to be a movie for either those most familiar with the comic, or those who would absolutely never read comics. The action sequences and the Hulks rage are all an extension of the drama, not the other way around. And while that may turn off thousands of people who were hoping for an action packed slug fest with no meaning, it distinguishes Hulk from other comic book movies, and will ultimately secure this movie a very loyal following.
It's a damn shame nobody involved wants a sequel, there's so much dramatic potential in Banner attempting to rid himself of the Hulk, and now that all the people who don't need to be watching a Hulk movie won't want to, the sequel would probably wind up a lot more loved by those who do go out to see it.