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Underappreciated comedy gold
A movie that was before its time and underappreciated during its theatrical release. Mallrats follows a day in the lives of some Jersey kids at the mall. Luckily enough, Mallrats has been able to find its audience on video and DVD release.
This was to be the studio movie that would appeal to a large demographic and allow Kevin Smith to make more smaller niche movies. Screenings of Mallrats were well-received, even by some executives, awards were even being considered, but when the grosses for the first night of release came in at $400,000 that soon ended. Its shortcomings were not the film itself, but rather the marketing campaign made for it, or as the commentary on the DVD says, "See Mallrats: starring Jason Lee, a guy you've never heard of, and Shannen Doherty, a girl you hate."
If you liked Clerks, you'll like Mallrats, it's even in color. A must see for all the Jay and Silent Bob junkies. The film is also blessed with a great DVD, containing many secrets about the movie, such as the battle Kevin Smith had against executives to keep Jason Mewes in the role of Jay. Mallrats: Comedy gold.