Angels Pictures(TM) will donate 4% from each ticket sold in each country to help children... Local organizations, chosen by Alex Pieter - the author of the project.
The release of the promotional teaser was a huge success. The production team created a completely innovative marketing campaign for the Czech Republic. It was named "The Spites and Envy Promo". The goal was to raise interest in film, The Drummer & The Princess, through the teaser video.
They wanted to go viral on social media to maximize the promotion of this previously unknown start-up project.
Everything was supported by a massive PR campaign in the press, TV, media and the months of August, September 2018 was this teaser and the movie one of the most-watched themes in the Czech Republic. It was a huge success. The results were that, though they started with no awareness of the public, interest shot the teaser to second place on the YouTube popularity chart "The most-watched teaser/trailer for a Czech animated film of all time" - during mere 18 days, and it was just the first teaser.