New analysis from Gumball, ART19, and Signal Hill reveals host-read ads can share their effectiveness when they are targeted to other podcasts in an adjacent category or genre, outperforming a standard ‘Announcer Read’ on upper-funnel metrics (download study here). These ads are defined as ‘Talent Reads’ — ads voiced by talent from an existing podcast who are not featured in the specific podcast where the ad is being inserted. The study indicates that ‘Talent Reads’, with a 4-point absolute lift in purchase intent compared to the 1-point lift for ‘Announcer Reads’, are the most effective way to extend host influence and improve programmatic revenue in podcasting. Gumball will begin offering ‘Talent Reads’ in its ad platform in Q2 of 2024.
While programmatic revenue has grown considerably since 2021, it still only represents 11% of total revenue according to the Iab’s most recent revenue study, compared to nearly 90% in digital media more broadly. Gumball,...
While programmatic revenue has grown considerably since 2021, it still only represents 11% of total revenue according to the Iab’s most recent revenue study, compared to nearly 90% in digital media more broadly. Gumball,...
- 3/27/2024
- Podnews.net
San Francisco, July 19 (Ians) An ex-Google executive has predicted that artificial intelligence (AI)-powered sex robots would seem ‘alive’ and eliminate the need for a human partner in the bedroom. Mohammad “Mo” Gawdat, the former chief business officer of Google’s clandestine research-and-development arm X, stated that AI will usher in a “redesign of love and relationships” in which people will be unable to distinguish between real-life sexual encounters and those created artificially, reports New York Post.
In the “Impact Theory” podcast hosted by Tom Bilyeu on YouTube, Gawdat told humans will soon be able to simulate sex using virtual reality and augmented reality headsets like Apple’s Vision Pro or a Quest 3.
The headsets integrated with AI-powered bots will deceive people into thinking that the sex robot is real.
“Just think about all of the illusions that we’re now unable to decipher. But if we can convince...
In the “Impact Theory” podcast hosted by Tom Bilyeu on YouTube, Gawdat told humans will soon be able to simulate sex using virtual reality and augmented reality headsets like Apple’s Vision Pro or a Quest 3.
The headsets integrated with AI-powered bots will deceive people into thinking that the sex robot is real.
“Just think about all of the illusions that we’re now unable to decipher. But if we can convince...
- 7/19/2023
- by Agency News Desk
- GlamSham
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