Umberto mentions the title character when he tells Jameson 'Rooster' Bennett how he came to the US from Mexico: "I knew there was a better life here. Just like this ranch offers a better life for you. And your journey to get here didn't involve you hiding in a truck full of giant pinatas. The only thing I had to eat for three days were these Jolly Ranchers that came out of SpongeBob's culo."
Mentioned in dialogue by Colt Bennett: "Yeah, but, Dad, this is like that time Dog the Bounty Hunter got bit by a pit bull in Chihuahua, Mexico. It was a dog gettin' bit by a dog in a town named after a dog."