Action Bronson is spending a little inspiration with a new campaign with Oakley, dubbed “Be Who You Are.”
Centering on a motivational film narrated by Bronson, the sunglasses brand’s new anthem encourages self-expression and self-confidence. The short film, showing athletes doing that thing that makes them feel their best, stars both amateurs and professional athletes including Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot and Nigel Sylvester.
The film and social movement follow the release of Oakley’s Kato sunglasses, which were debuted in new gold Prizm 24K lenses at the Tokyo Olympics.
Centering on a motivational film narrated by Bronson, the sunglasses brand’s new anthem encourages self-expression and self-confidence. The short film, showing athletes doing that thing that makes them feel their best, stars both amateurs and professional athletes including Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot and Nigel Sylvester.
The film and social movement follow the release of Oakley’s Kato sunglasses, which were debuted in new gold Prizm 24K lenses at the Tokyo Olympics.
- 8/9/2021
- by Oscar Hartzog
- Rollingstone.com
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