Why are Swedes so quick to adopt foreign food? And which is the most Swedish national dish these days? When an ordinary Swede eats sushi for lunch, spaghetti bolognese for dinner and family snuggles with tacos on Friday.
It is estimated that the average consumer ingests over six kilos of additives per year via food. But the big problem is not what we get when we eat ready-made food, but the lack of all nutrients.
In the past, cooking was a necessary but not so fun household chore. Today, cooking is a status marker, means of expression and entertainment. The Michelin Guide has more readers than the Bible.
The average Swede spends no more than 14 minutes a day cooking. The fact that many choose to mikra an industrially hard-processed product is usually explained by the fact that Swedes do not have time to cook.
It is said that eight of ten Ferrari owners are Ica traders. Regardless of the truth of this claim, so have many people getting rich selling food in Sweden. What consequences does this have for trade?, the food industry and consumers?
Why are the Swedish family dinners stressful events with children who refuse to eat? Are the problems at the dinner table biological, psychological or cultural?
What can you actually eat in Sweden and why have the food authorities such a big influence on what we eat? For example, the average Swedish household throws away several kilos of fully edible food just because the date stamp has expired.
How did the Swedes become a nation of bounty hunters, bacilliphobes and micro-eaters? Why do we almost never cook even though we love watching cooking on TV? And where did our traditions come from?