In 2007, a meme called 'Rickrolling' was started, where people would send out online links that promised to take the user to a topic of interest, but instead led them to a page showing Rick Astley's clip of Never Gonna Give You Up. The meme was so popular that it even re-ignited Astley's career to a big extent, introducing him to new generations.
Never Gonna Give You Up was the first officially supported music video on IMDb.