Jack visits the bustling city streets of Istanbul to the ancient islands, trying to understand the complicated relationship with alcohol. He discovers beer, rebellion, soccer, Islam, and a fiery brandy, all which thrive in modern Turkey.
Jack goes up river, deep into the jungles, and discovers 'spit' beer made by Native peoples of the Amazon. Back in civilization, he is asked to drink one of his most challenging drinks to date.
Jacks seeks out a nomad family, and shares their Camel Vodka and Fermented horse-milk; then returns to tour a factory, where vodka is filtered through diamonds and pearls to create "the worlds most perfect Vodka".
Jack gets spiritual with a holy Marijuana milkshake; Sherpa beer; and the Yeti's most famous and favorite drink, leaving him on a high in the Himalayas.
Jack tries poison blowfish sake; soaks in a public wine bath; taste one of the world's best single malt whiskeys; and wrestles with his Sumo drinking buddies.
Jack drinks with the Devil; experiences a pagan ritual; indulges in beer with giants; and hunts for a mythical bird, all adding up to a surprising trip through this tiny post-Soviet nation.
Jack goes on an African safari. Forget the wild animals - he confronts things maybe more dangerous - Zulu tribal beer; a raw wine directly from Palm trees; and a Homemade honey hooch!.