Mad Men (2007–2015)
4 user 7 critic

The Strategy 

Peggy has second thoughts about her Burger Chef campaign when Don is asked to pitch her commercial, Pete visits his wife and daughter on his trip back to New York, and Bob Benson gets some surprising news from G.M. about the account.



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Episode cast overview, first billed only:
Betty Francis (credit only)
Harry Crane (credit only)
Sally Draper (credit only)
Henry Francis (credit only)
Michael Ginsberg (credit only)
Bobby Draper (credit only)


Peggy is persuaded into assigning Don to deilver the pitch for BurgerChef, but she is reluctant as to whether the work is good enough. Pete visits Trudy and his daughter, the result of which doesn't please Bonnie. Meanwhile, Bob pitches a proposal to Joan, bringing bad news to the company. Written by Anonymous

Plot Summary | Plot Synopsis




TV-14 | See all certifications »




Release Date:

18 May 2014 (USA)  »

Company Credits

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Technical Specs


Sound Mix:


Aspect Ratio:

16:9 HD
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Did You Know?


This episode takes place in June 1969. See more »


When Pete is leaving the house after tucking in his daughter, he slams a beer bottle down into a sheet cake sitting on the table. The bottle is seen sitting straight up. In the reverse shot immediately following, it is now tilted at about a 25 degree angle. See more »


Pete Campbell: I hate even the word "family". It's vague. "Mom" is more specific.
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References I Am Curious (Yellow) (1967) See more »


A Beautiful Mine
Written by RJD2
Performed by RJD2
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User Reviews

Art worth dying for
31 July 2016 | by (United States) – See all my reviews

Allegedly, Charlie Parker died while watching a superb juggling act. That makes me think there was something special in that juggling act, something so beautiful that it could bring a person to heave with such excitement to induce a fatal heart-attack.

For viewers who have followed the series, this is the climax. First, when Joan makes her declaration for love, and then, when Don and Peggy's relationship was consummated, and finally, the revealing of the final strategy for the Burger Chef campaign, the episode peaked and answered all questions about these characters. The episode exploded with deftness and profound meaning. Will I watch the next episode? Of course, I'll be loading it after the end of the next sentence. But there is such satisfaction from this episode's writing, development, acting, music choice, and directing, that it could have ended here and I would not have complained.

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