In each of the 130 radio markets across the United States PENNZOIl tagged their commercials with a plug for "Never Look Back"(In exchange their company logo was seen on the fuselage and wings on most of the airplanes... that didn't crash.)
Pressbook item: During his career as a nature photographer, Gordon Eastman has filmed a great deal of footage for use by Walt Disney Productions in many of the Disney True-Life Adventures. Much of his work is seen today in current episodes of television's "Wild Kingdom". Somewhere along the way, between the caribou and grizzly bear, Eastman has also found the time to be a first-class small aircraft pilot. Grasping an opportunity , Eastman has combined his film productions talents with his love for flying and the result is "Never Look Back," a truly exciting motion pictures which chronicles the adventures of a young stunt pilot and the conflict this dangerous life style brings between him and the women in his life.