To promote the release of the film, the still empty building which once housed the Tower Records on Sunset Blvd. in West Hollywood had its facade repainted to appear as it once had. This lead to rumors that the store may reopen, but in fact the building had been sold to Gibson Guitars in 2014 with the intention of opening a guitar showroom, while preserving the historic building itself. Not yet ready to open their showroom, Gibson worked with the documentary makers to repaint the building to display the Tower facade. The repaint was planned to be taken down after the premiere party was held inside the empty building, but remained up for over a year while Gibson continued to plan their new store.