I never thought I would find myself reviewing what is, in essence, a commercial. A 13 minute RSA (Ridley Scott Associates) produced, beautifully shot, undeniably fun, well scripted, surprisingly clever, star-studded commercial that is.
Detailing the plot would take about as much time as simply hopping over to YouTube and watching the free short film, but I must say that it is well worth the time. In the age of annoying banner ads, identical car commercials, and pop-ups... It's refreshing to see a company pour so much love and attention into creating a 'feeling' around a brand as only film can. It genuinely makes Jaguar's new F-Type feel like a cut above all other roadsters.
And while I'm sure this was the primary goal for Adam Smith from RSA, the casting and tone was so on point one can only wonder if Damien Lewis did this as a Bond audition reel. It's well known that Daniel Craig has been looking to retire from the character for some time, so much so that Tom Hiddleston moved to the top of the Bond-List for his turn in "The Night Manager."
Slow down, Tom... Not if Sidney Clark has anything to say about it. If you enjoy clever commercials, you should watch it. If you love well-made movies you definitely should. If you are a fan of Bond and wonder if Damien Lewis could fill Craig's shoes... what are you still doing here? You could've watched the whole thing by now.
Detailing the plot would take about as much time as simply hopping over to YouTube and watching the free short film, but I must say that it is well worth the time. In the age of annoying banner ads, identical car commercials, and pop-ups... It's refreshing to see a company pour so much love and attention into creating a 'feeling' around a brand as only film can. It genuinely makes Jaguar's new F-Type feel like a cut above all other roadsters.
And while I'm sure this was the primary goal for Adam Smith from RSA, the casting and tone was so on point one can only wonder if Damien Lewis did this as a Bond audition reel. It's well known that Daniel Craig has been looking to retire from the character for some time, so much so that Tom Hiddleston moved to the top of the Bond-List for his turn in "The Night Manager."
Slow down, Tom... Not if Sidney Clark has anything to say about it. If you enjoy clever commercials, you should watch it. If you love well-made movies you definitely should. If you are a fan of Bond and wonder if Damien Lewis could fill Craig's shoes... what are you still doing here? You could've watched the whole thing by now.
