The best British popular music compilation albums series was celebrating its 30th anniversary since the release of the first edition, and as part of the celebration came this documentary about the story of how it started and the history since. The first Now That's What I Call Music! album was released 28th November 1983, a compilation of popular music from the last three or four months of popular music, no covers and no edits, it was the idea of Virgin Records owner Sir Richard Branson, it was a great success, and since then three or four albums released have continued the success, as well as a number of compilation spin-offs. The title (and original first five albums look, with the pig) was from a 1920's advertising poster for Danish bacon, and as of 2013 the series had reached its 84th edition, becoming a phenomenon in the UK and many other countries around the world. This programme shows how the logo design has changed over the years, the inclusion of the biggest selling and highest charting artists and songs, the evolution from vinyl to cassette to compact disc to digital downloads, how lesser known or alternative artists and songs can be featured, how popular novelty songs are embraced, how placing of songs and their artists is important on sides and for artists, and much more, including from the artists featured, music experts and celebrities. Narrated by Doon Mackichan, with contributions from Sir Richard Branson, Jason Donovan, Gabrielle, Heaven 17's Glen Gregory, Dom Joly, Kajagoogoo's Limahl, Timmy Mallett, Atomic Kitten's Liz McClarnon, Brian McFadden, Dermot O'Leary, Sean Paul, Five's Scott Robinson, The Saturdays, Pete Waterman and Mark Wright. I am huge fan of the Now! series, I have bought all CDs since Now 53, and I even bought many of the older ones from Now 21 and onwards, they are essential albums to keep and touch and own the latest chart music, especially the music of the top twenty and at number one, and I will continue buying them on CD as long as they keep going, I can't see it ending while there is always music to put on the compilations. Very good!
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