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Endemol Shine Iberia Looks to Economies of Scale, Synergies, Digital, Drama

13 March 2015 10:50 AM, PDT | Variety - TV News | See recent Variety - TV News news »

Madrid – Endemol Shine Group has announced the creation of Endemol Shine Iberia, a Spain-Portugal regional creative production hub that reps an indie titan for the region joining Shine Iberia, Zeppelin, Gestmusic, Diagonal TV and Endemol Portugal.

Scale counts. With Endemol Spain m.d. Pilar Blasco (pictured) appointed managing director of Endemol Shine Iberia, and Macarena Rey and Lurdes Guerreiro retained as CEO of Shine Iberia and Endemol Portugal managing director, respectively, Endemol Shine Iberia launches as Spain looks to be on the rebound. Its ad market grew 10% in January, the same last month, with Atresmedia, one of its two dominant broadcast networks, predicting it to grow a full year 7%-10% in 2015.

But margins remain tight. Atresmedia posted €46.7 million ($49.4 million) 2014 net profit off revenue of $93.4 million. Mediaset España, its rival in an effective Spanish ad market duopoly took $62.9 million off $986 million in sales.

In this still-straitened context, rolling off last year’s merger of Endemol, »

- John Hopewell

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2015 | 2014

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