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1 item from 2017

Exclusive: Inside the 'Rings' Prank That Has Scared Up More Than 200 Million Views

24 January 2017 4:18 PM, PST | Entertainment Tonight | See recent Entertainment Tonight news »

A prank video showing the girl from The Ring terrorizing unsuspecting customers at a TV store has gone viral in just 24 hours, and Et has the details on how the stunt came together.

In the video, customers are shown a wall of TVs at an electronics store, but one of the screens turns a bit too lifelike when Samara, played by Bonnie Morgan, crawls out of it and onto the showroom floor.

Read: YouTube's First Controversial Viral Star Lonelygirl15 Returns After an 8-Year Hiatus

Marketing agency Thinkmodo was the brains behind the viral video, which has been viewed more than 200 million times on Facebook and another million times on YouTube.


"One of those TVs we rigged so that when the TV moves up and we distract people to look to the side, it reveals the actual character from the movie whose image is being played on all the other TVs at the same time," Thinkmodo co-founder »

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