Who owns the media? And does it matter? Hear Prime Minister Göran Persson and newly appointed party secretary Marita Ulvskog about the Social Democrats and media ownership.
Few doubt the increasing power of the media. But how does it work and what do the journalists themselves think? A pointed example of the power of the media is the emergence of the concept of "social tourism".
Inga-Britt Ahlenius, former head of the National Audit Office, thinks it is time to discuss the principle of openness. She believes that nowadays it only gives the right to look into empty archives.
Now the dramatized story is required to reach leaflets and front pages. "The Great Journalist Prize" in Sweden is increasingly becoming a prize for "good storytelling".
The cultural writers were long seen as heavy opinion leaders. Reading the culture page meant being generally educated, and the heavy critics and writers on the culture pages had great power.