The final of a four-part special series that looks into the brandtathlon that is the London 2012 Olympics, with an analysis of the advertising and consumerism surrounding them and the ways ... See full summary »

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Russel Howcroft ...
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Todd Sampson ...
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Alisa Camplin ...
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Jane Flemming ...
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Anna Meares ...
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Sally Pearson ...
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Storyline

The final of a four-part special series that looks into the brandtathlon that is the London 2012 Olympics, with an analysis of the advertising and consumerism surrounding them and the ways in which companies use the two weeks of competition to market their products. Written by Allister Coots

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15 August 2012 (Australia)  »

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References Ben Elton Live from Planet Earth (2011) See more »

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