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Bond/360 Launches Cinepacks: Pay What You Wish Bundles

21 October 2014 11:03 AM, PDT | Filmmaker Magazine - Blog | See recent Filmmaker Magazine news »

Scott previously wrote about and interviewed Bond/360’s CEO Marc Schiller on his decision to bundle and sell their movies via a pay-what-you-wish “Radiohead-esque” model. What began with the “Creativity Bundle,” the packaging of four titles that all dealt with making and creation, now looks to be a recurring initiative, with the company’s introduction of Cinepacks. Through October 23, you can purchase the Sports Docs pack, which allows you to own Medora, Desert Runners, Stephanie in the Water and Doubletime for no less than $1. While this may be a financial gamble, Schiller is certainly capitalizing on the notion of fan engagement, with each collection catering to a specific interest […] »

- Sarah Salovaara

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2014 | 2013

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