The story is set in 1844 when a group of working-class people from the town of Rochdale came together to change the unfair society they were living in. Fed up with dishonest and corrupt ...
See full summary »
The story is set in 1844 when a group of working-class people from the town of Rochdale came together to change the unfair society they were living in. Fed up with dishonest and corrupt shopkeepers selling poor quality products at high prices they decide to take matters into their own hands. By pooling the few resources they have, the group manage to get enough money together to open their own shop and pledge to only sell quality, unadulterated products, sharing the profits fairly with their customers. The shop is only small and stocks just a handful of products like butter, flour and sugar, but the idea itself is revolutionary and the way they do business is fundamentally different in its nature.
This was never meant to trouble the BAFTA members. Hope that's not a spoiler for anyone. I enjoyed this because it was educational and related the story of how one of Britain's stalwart retail chains came into being. It wasn't just an early attempt to make us all customers, but the beginning of an attempt at greater social equality. Apart from two well-known faces, I didn't recognise any of the actors, so I'd guess they were amateurs. Ditto the production staff, too.
So don't approach this film expecting Hollywood standards; walk away if that's all you want. If you want to see a film about working folk pulling together against the naysayers, put together by non-professionals battling similarly, you've come to the right place. You get a sense of what this meant to the factory workers of mid 19th century Rochdale, and what they believed and gave up for a chance to attain it.
Ignore the low score and give it a chance if you get the chance. Thanks Film on Four for my chance.
5 of 5 people found this review helpful.
Was this review helpful to you?