The first of a four-part special series that looks into the brandtathlon that is the London 2012 Olympics, with an analysis of the advertising and consumerism surrounding them and the ways in which companies use the two weeks of competition to market their products. Written by
Did You Know?
IOC seems to stand for Iron-fisted Onmipresent Control. As a non-broadcast rights holder, for example, during the Games, Gruen can't show a single second of footage from this year's Olympics or any other Olympics in history, a fact I wish we'd known before we agreed to do this show.
References MasterChef Australia