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For centuries, Bordeaux has assumed a mythical status in the world of fine wine as a leitmotif of wealth, power and influence, but its prosperity has always been linked to the capricious nature of markets and the shifting fortunes of global economies. Now change is coming to Bordeaux, with traditional customers like the US and the UK falling away, as China's new rich push prices to stratospheric levels. The demand is unprecedented, but the product is finite and this new client wants it all. Will the China market be the bubble that never bursts or the biggest threat yet to Bordeaux's centuries old reputation? Written by
This movie is not about wine, despite what you think
You might think the movie is about wine but it's not. It's about the transformation of China and it uses the dusty old traditional wineries of France to highlight just what is going on. The Chinese became obsessed with fine vintage wines, in particular the Rothchild Lafite Bordeaux wines. You don't have to be a wine lover to enjoy the movie. The one quote I will always remember, that the Chinese have endured the cultural revolution which is like going to hell and coming back alive. They have endured living like peasants for decades and now that they are not, they want to live it up like a sir. The picture of China that is presented in the film is one that is super modern, trendy, and really fast paced. Money is everywhere. But this is a double edged sword, as you will find out in the movie. They could have swapped Lafite for BMW's or iPhones, but the Lafite is an excellent symbol of fine old stuffy European tradition coming head on to the Chinese economic juggernaut. This movies picks a single story to convey the seismic shift in economic pull that has happened in the last decade.
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