In 1976, British Rail introduced an iconic new train, the HST (High Speed Train) 125, which was capable of travelling at up to 125 mph. A marketing campaign fronted by Jimmy Savile using the slogan "This is the age of the train" helped revive the poor image and looming financial crisis of British Rail. Written by
Did You Know?
The title of the programme was taken from the slogan "This is the Age of the Train" from the very successful TV advertising campaign fronted by Sir Jimmy Savile
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[Peter Marsh recounts how his advertising agency was tendering for the British Rail advertising contract. He invited Peter Parker of British Rail to his office where he was greeted by a bored receptionist and made to wait in a waiting room where the tables were festooned with used coffee cups and cigarette butts
Peter Marsh - Advertising Agency Director
And Peter's sitting there fuming. And I timed it perfectly: "Hello, Peter. Sorry to keep you waiting. What I've been trying to demonstrate to you in these surroundings and the ...