Sbs is relaunching Sbs 2 in April as a youth-oriented, multi-platform channel.
It is the first rebrand since the channel (then called Sbs Two) was launched in June 2009. Working under severe budget-constraints, it broadcast (and re-broadcast) a similar mix of main channel content including world film, drama, documentaries, international news and sport. However, Sbs finally received a major funding boost from the government in 2012 allowing chief executive Michael Ebeid to begin a process to revitalise the public broadcaster..
Sbs 2 now plans to focus on audiences aged 16-39 with a passion for emerging cultural ideas and experiences. Its content will include the channel.s first commissioned program - a 15-minute daily news and current affairs program - and dedicated sport programming.
It will also launch "Back 2 Back" episode viewing - where viewers get to watch an entire series of selected new programs via Sbs On Demand before broadcast on Sbs 2.
.We know...
It is the first rebrand since the channel (then called Sbs Two) was launched in June 2009. Working under severe budget-constraints, it broadcast (and re-broadcast) a similar mix of main channel content including world film, drama, documentaries, international news and sport. However, Sbs finally received a major funding boost from the government in 2012 allowing chief executive Michael Ebeid to begin a process to revitalise the public broadcaster..
Sbs 2 now plans to focus on audiences aged 16-39 with a passion for emerging cultural ideas and experiences. Its content will include the channel.s first commissioned program - a 15-minute daily news and current affairs program - and dedicated sport programming.
It will also launch "Back 2 Back" episode viewing - where viewers get to watch an entire series of selected new programs via Sbs On Demand before broadcast on Sbs 2.
.We know...
- 2/19/2013
- by Brendan Swift
- IF.com.au
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