Global leader in luxury hair care Frédéric Fekkai and the Supermodel Coaches create new looks for the modeltestants, but before the coaches can build the girls up, they'll have to strip them down for the week's campaign.
Revered male supermodel Tyson Beckford joins Naomi Campbell to mentor the modeltestants by having them walk an unusual runway in restrictive latex dresses. Designer Pamella Roland launches a new line by having the girls walk a never-before-seen dinner table runway.
The modeltestants learn firsthand that it takes more than a pretty face to be a brand ambassador. They'll have to act in commercial shoots for fast growing lifestyle brand Alex & Ani, but one team struggles to make the cut.
Supermodel and viral video sensation Karen Elson lends her expertise to the modeltestants as they create a challenging viral video for Liebeskind handbags, but few girls manage to smile for the camera.
The modeltestants pose intimately with complete strangers, in a sexy lingerie campaign for Fleur du Mal. They'll need to find chemistry with their male models in order to stay in the competition. Lydia steps up her game with a more forceful technique.
The modeltestants shoot a jewelry commercial for Chopard. They must remain composed while running in 10 inch heels and dressed in restrictive dresses made by Lady Gaga's favorite designer, Iris Van Herpen. Afiya and Naomi don't see eye to eye.
Is all publicity really good publicity? The modeltestants' composure is tested when they deliver a speech in front of a room full of press. When something catches the modeltestants off guard, one loses face with her coach and has a hard time recovering.
The moment they've been waiting for is finally here. The remaining modeltestants must dazzle Frederic Fekkai in three of the most difficult challenges yet. In the end, only one will become a spokesperson and ambassador for Frédéric Fekkai's 2014 national ad campaign and win a coveted spread in the July issue of ELLE magazine.