This is Steve Merchant at his best. After reading mostly mixed reviews, I wanted to give my humble opinion as to why this show is so enjoyable.
If you have been a fan of Merchant since his XFM days you will see his comedy stylings splashed across this series and he nails his awkward, gawky character to a tee.
The penny-pinching persona, cringe-worthy attempts to hit on the ladies and all round geeky- vibe is exactly what this comedy genius is about. It's witty, awkward and filled with laughs whilst infused with an pseudo-emotional undertone about his overall bad luck with the female persuasion. The cinematography, intro clips and soundtracks have an 'entourage' style and are fantastic and really add to quality of this show. The friends of Merchant in the show compliment him - and the series greatly - and overall I'm really enjoying this series so far
Viewers who may not like this style of comedy or S.Merch as a comic writer will most likely disagree with my views and I can completely understand as it is not for everyones taste, but those who indulge in Merchants style will greatly appreciate this series.