A close look at Bo Jackson, a sports hero of mythical proportions, and how the "Bo Knows" Nike campaign shaped how the world perceived him. Without winning a Super Bowl or World Series, or even having what some consider a "great" career in either sport, Bo will be forever be known as one of the greatest and most famous athletes of all time. This film will look at the marketing of athletes, impossible expectations and the legend of Bo Jackson. Written by
Did You Know?
When Brian Bosworth is shown with his teammates 38 and a half minutes in, he is facing to the right as he was in his previous shot. All of the Seahawks' jerseys names and numbers are reversed indicating the image was shown reversed. See more
Features 1989 MLB All-Star Game