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You Don't Know Bo: The Legend of Bo Jackson 

A close look at Bo Jackson, a sports hero of mythical proportions, and how the "Bo Knows" Nike campaign shaped how the world perceived him. Without winning a Super Bowl or World Series, or ... See full summary »

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Episode credited cast:
James Andrews ...
Himself (as Dr. James Andrews)
Dickie Atchison ...
Himself
Hal Baird ...
Himself
...
Himself (archive footage)
Terry Brasseale ...
Himself
George Brett ...
Himself
Steve Carlton ...
Himself (archive footage)
Thomas Clarke ...
Himself
Pat Dye ...
Himself
...
Himself
...
Himself
Mark Gubicza ...
Himself
Tinker Hatfield ...
Himself
Mark Heisler ...
Himself
David Housel ...
Himself
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A close look at Bo Jackson, a sports hero of mythical proportions, and how the "Bo Knows" Nike campaign shaped how the world perceived him. Without winning a Super Bowl or World Series, or even having what some consider a "great" career in either sport, Bo will be forever be known as one of the greatest and most famous athletes of all time. This film will look at the marketing of athletes, impossible expectations and the legend of Bo Jackson. Written by ESPN Films

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8 December 2012 (USA)  »

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Another solid doc, forgot how big Bo Jackson was in the late 80's
3 April 2013 | by (Philly) – See all my reviews

Another great doc by ESPN and the 30 for 30 crew.

What I forgot is just how big Bo Jackson was in the late 80's. He might not of been as popular as MJ, but he probably came close.

Another thing is checking out his stats, he never was great or elite in either sport, but he showed flashes of greatness, with baseball being a better overall career.

What I didn't realize is Bo was thought of as a football player first, and no one gave any thought to him being a baseball player. Baseball is a sport where you see players nurtured for years and years regardless of physical gifts. Bo was basically able to step right in and make an impact with Royals almost immediately. He didn't use baseball as leverage, he seemed like he honestly enjoyed the game.

Finally, what's sad is Bo is probably the last of the all-around athlete. Today, players must choose between baseball and football. Bo wanted to play both because he was a specimen and it just seemed natural.

What Bo might be remembered for is the "Bo Knows" campaign. I remember when it first appeared and I was like "holy crap!" moment. It was hip, edgy, and effective. It was one of the great ad campaigns ever.


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