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Ben Boyer and the Phenomenology of Automobile Branding (2001)

While sitting on the toilet one November morning, Ben Boyer receives a Jungian lesson on archetypal marketing.

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While sitting on the toilet one November morning, Ben Boyer receives a Jungian lesson on archetypal marketing.

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25 January 2001 (USA)  »

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$99 (estimated)
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As uninteresting as the title suggests
12 January 2016 | by (Berlin, Germany) – See all my reviews

"Ben Boyer and the Phenomenology of Automobile Branding" is a 5-minute live action film from 15 years ago. The only reason why this is not entirely unknown is the big name attached to it. It was the second filmmaking effort by Rian Johnson, the man behind "Looper", "Brick" and some of the most memorable "Breaking Bad" episodes. Soon he will direct the next "Star Wars" movie. So these 5 minutes here should give aspiring filmmakers hope. It is really boring and uninteresting to watch this film and it is certainly worse than Johnson's first work on an evil golf ball. In my very personal case, it probably also does not help that I never had any interest in cars and could not care less about the symbolisms allegedly hid in famous car brands' logos. Absolutely not recommended. Uninspiring to watch, annoying to listen to.


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