Seinfeld boldly defined a new genre with this series, defying convention and putting fans first. So much is different about this series: It's distributed only on Crackle and his own dedicated web site, the episodes are an usual 14-18 minutes long, the format itself is unique, and the sole sponsor Acura created customized advertising content that they integrated into the show.
Each show follows this same formula: Jerry Seinfeld invites a legendary comedian out for coffee. He picks them up at their house or mansion in a different and rare classic car. You could watch this series just for the classic cars. In fact if you check IMDb you will find that people who watch this show also watch Top Gear. You might find a bit of Top Gear here, especially when it comes to simultaneous admiring and poking fun at the cars.
The famous comedians you meet are the top comedians of our time and Jerry has known many of them personally for decades, so anyone who's particularly into comedy will especially appreciate this series. He ranges from Jay Leno to Sara Silverman and Louis CK, and Chris Rock, to name a few.
And although you'll see GoPro's all over the inside of each car, along with a chase car or two, you are still there eavesdropping on an intimate conversation between two friends. They're not trying to create an illusion with the production crew staying out of the way, nor are they in your face either. This isn't an interview, and it's not a reality show either. It's something else, something new. Something happens to friends when they go for a drive in a classic car and just hang out.
This format works extra-ordinarily well in the unusual 14-18 minute time length Jerry makes each episode. Each episode features a different classic car, with Jerry describing the characteristics of the car that make it special for him. One wonders whether the cars are somehow matched to the personalities of the comedians. Then Jerry calls them up, and Jerry says something like, "So I'll pick you up in 15 minutes for coffee." He drives to their house / mansion, picks them up, and off they go to a unique coffee shop. Sometimes they have other impromptu adventures along the way.
Jerry and Acura obviously collaborated closely on this, as the customized advertising content from Acura is integrated into each show. The commercials match the retro/classic era of the cars they drive, and are downright funny themselves. Each episode features comical Acura product placements, so that after watching a few episodes you begin to play a game of "Where is the Acura product placement going to be in this one?" This is advertising genius.
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