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"Brazil Avenue" (2012) More at IMDbPro »"Avenida Brasil" (original title)

2015 | 2012

3 items from 2015

Brazilian television slowly confronts country's deeply entrenched race issues

7 October 2015 4:02 AM, PDT | The Guardian - TV News | See recent The Guardian - TV News news »

Mister Brau features a black couple known as Brazil’s Jay Z and Beyoncé in the lead roles – an unprecedented move in a country whose majority black population has long been sidelined in its leading leisure-time industry

In the middle of the night, a young black couple pull up at the entrance to an elegant mansion in an upper-class neighbourhood of Rio de Janeiro.

Excitedly, they walk through the empty building into the garden and jump into the swimming pool. Their laughter wakes a white woman living next door.

Related: The lack of black faces in the crowds shows Brazil is no true rainbow nation | Felipe Araujo

Related: Avenida Brasil clash forces president to cancel rally

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- Bruce Douglas in Rio de Janeiro

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Netflix Orders Brazilian Drama Series ‘3%’

4 August 2015 6:23 PM, PDT | Deadline TV | See recent Deadline TV news »

Netflix has picked up its first Brazilian original series, 3%,  which will start filming in early 2016 and will debut exclusively on Netflix later in the year. Produced by Boutique Filmes, the first season, will be directed by Oscar–nominated Cesar Charlone, cinematographer of City of God, starring João Miguel (Estômago) and Bianca Comparato (Avenida Brasil). 3%, which executive producer Tiago Mello had originally developed a few years ago, is described as a dramatic… »

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Mip TV: Globo Pushes ‘Hunter,’ ‘Merciless,’ Wide-Ranging Sales Slate at Cannes

9 April 2015 2:08 AM, PDT | Variety - TV News | See recent Variety - TV News news »

Two shorter-format TV series, “The Hunter” and “Merciless,” both ratings drivers in and outside Brazil, underscore one hallmark trend at Latin America’s biggest TV operator, Globo: Ever more diversified content production.

Both also illustrate Latin America drive into ever higher-end drama. Weighing in at only 10-segs as Globo plunges into shorter story arcs, “The Hunter” turns on a wrongly jailed cop who, once out of prison, now a bounty hunter, battles to clear his name. Caua Reymond, star of Globo worldwide hit “Avenida Brasil,” toplines.

Launched at Natpe, 12-episode serial killer thriller “Merciless” offers scripts from famed scribed Gloria Perez, (“The Clone”), and ultra HD 4K camera and post-pro technology.

With a 70%-plus market share, and an estimated $3.75 billion TV ad revenue in 2014, Globo remains at heart a content producer, Latin America’s biggest, whose shows are devised to engage Brazilian audiences in as many varying ways possible.

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- John Hopewell

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2015 | 2012

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