The sort of ephemeral film that surprisingly continues to exist after all these years.
Before the film begins, there is a prologue and it says the film was made in 1940--though IMDb says 1949. The print itself, though in Technicolor, is a bit dark, quite yellowed and scratchy. Considering, however, that it was never intended to be shown to a wide audience, I can easily overlook the film's need for conservation. I said it's not for a wide audience and is designed to be shown to potential advertisers in order to encourage them to make their industrial films in color, not black & white. Then, it shows many examples of the use of color--such as comparing products filmed in black & white and then in color, the vividness of color, etc. None of this is particularly interesting but I really don't want to rate the film because it simply defies a traditional rating.
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