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J. Brandon Hill
The film was announced in late 2010 by original director Younas Jax. After casting Emraan Hashmi and Sagarika Ghatge, it started filming under the title of Raftaar 24x7. However, after the death of director Desai in January 2011, the film was reported to be canceled. In October 2011, Desai's wife Priyanka announced that she will be completing the film, and it was renamed to Play. In mid-2012, it was finally announced that the film has been completed, and will be titled Rush. See more »
A victim of fate, reminding you of another lesser known classic of Hindi Cinema.
RUSH is a film which starts revealing the unfortunate truths behind its making in its first 10 minutes itself. The disconnect and the lack of right timing between its various sequences clearly give you an indication that there is something peculiar going on here which is not allowing the film to come out strongly. And that one unfortunate fact is that RUSH was actually the directorial venture of Late Shamin Desai who sadly couldn't complete the film and passed away in early 2011. The project was earlier called "24x7 Raftaar" which was later completed by Shamin's wife Priyanka Desai after that shattering untimely incident.
Reportedly, its leading hero Emraan Hashmi too helped in the completion of the film going out of the way which enabled Percept Pictures to finally release it after a lot of re-work and post production. Now whether the film was mostly complete or not at the time of its director's death is not known. But looking at the final product before us, it can easily be said that the film has suffered a lot due to the mixed visions coming in from more than one person during its completion process without any doubt.
As a result for a common viewer, who is not aware of the actual story behind its making, RUSH turns out to be an entirely uninteresting or hollow kind of attempt made without any basic vision. It remains dull throughout mainly due to its slow pace and unwanted, mediocre songs thrown in without any purpose, out of which only "Fukre" sounds the best. With an average cinematography & background score, its storyline revolves around money, power, media and crime but does not even start till its Interval. And post that, RUSH completely fails to exploit its fine basic plot revealing the dark side of today's news media, which is fast moving towards more sensationalism and less journalism.
Moreover, while watching it you can easily recall many recent movies made on similar subjects where the hero is offered an exciting well-paid job with a hidden criminal backdrop which gets disclosed later. Along with the film, its cast too suffers a lot due to the mixed vision mentioned above. The performances never rise above the average, except the gorgeous looking Neha Dhupia, sporting a new sensual look. Both Emraan Hashmi & Aditya Pancholi deliver the usual seen before kind of acts and Sagarika Ghatge looks tense in most of her scenes.
But honestly, I do feel that considering the project as an unfortunate victim of fate, there is no use criticizing the final product any further, just for the sake of it.
However taking a clue from RUSH's actual plot which remains under- utilized in the film in a very questionable manner, I would like to suggest all friends here, a lesser known classic of the past, if you are really interested in witnessing something extraordinary made around media and crime in Hindi Cinema.
The film is called "New Delhi" directed by Joshi which was released in 1987 featuring Jeetendra in the lead role of bold journalist. It's a well directed and superbly enacted film which brilliantly showcases the innovative idea literally ruined in RUSH. Though the plot was first used in "Surkhiyan" which came in 1985 but the way director Joshi visualized it in his NEW DELHI was simply incomparable with a haunting background score & some great worth watching performances,
Hence if you really want to see how media & journalism can be secretly used to fool both people and the government together, then do watch "New Delhi" at the earliest by giving RUSH and easy skip.
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