It turns out clothes really do make the man. Legendary designer Robert Soulter (Anthony LaPaglia - Without a Trace) has transformed his fashion label "Americana" into a remarkable family dynasty. It's not just a billion dollar company, it's the most iconic brand in the world. At Americana, everyone works hard and plays even harder. The Soulter family lives in a modern day Oz and Robert Soulter is the Wizard. Beyond the glitz and glamour, the fashion business has a notorious dark side. This year, you're a genius. Next year, you're out. But one thing's for sure... you have to watch your back. And Robert had better watch his, because a power struggle is just beginning. It's the established powerbrokers versus the young and ambitious. After 30 years of being the king of his industry, someone wants Robert replaced. Shockingly, that someone might be his wife Sierra (Christine Adams - Terra Nova), his ex-wife Wendy (Natalie Mendoza - Hotel Babylon), or one of his own children, Jesse (David Alpay) and Francesca (Emilie De Ravin - Lost). Alice Garano (Ashley Greene - Twilight), an up-and-coming young designer who just graduated from a top New York fashion school, could be the next Marc Jacobs or Alexander Wang. Except she just made a deal to work for her father Martin Soulter (Ken Olin - Brothers and Sisters) at his garment factory. That deal becomes impossible to honor when she meets her estranged uncle, Robert Soulter for the first time. Though Alice knows how much her father resents his famous brother, no one has ever talked about their 25 year feud. Alice can't resist Robert's invitation to discuss her work and a potential future at Americana. As Robert lures Alice deeper into his web, she feels like all of her dreams are coming true. Though what she has yet to realize is the dream comes with a cost - a family secret that could shatter everything she wants and everyone she loves, if it's ever revealed. Executive producers Mark Gordon (Grey's Anatomy, Criminal Minds) and Michael Seitzman (North Country) and director Phillip Noyce (Revenge) take you inside a glittering world of catwalks and catfights, to reveal the deliciously ugly side of the beautiful people who work in fashion, and explore the lengths people will go to protect their secrets.