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The Bro Code: How Contemporary Culture Creates Sexist Men (2011)

The film examines the ways in which media and popular culture trains American boys and men to adopt and celebrate sexist views toward women.





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Credited cast:
Robert Jensen ...
Michael Kimmel ...
Neal King ...
Michael Leahy ...
Gilbert Pete Jr. ...
Douglas Rushkoff ...
Richard Taklender ...
Shira Tarrant ...
J.W. Wiley ...


This documentary is created and directed by Dr. Thomas Keith, where he analyzes how modern media influences sexism among males. He divides the documentary into four primary sections, each one articulating the steps that media indirectly uses to contribute to male sexism. Ultimately media pressures young males into a rigid belief system where only a select few hold power and privilege and the rest are belittled and ostracized. Dr. Keith urges the audience to be more aware of how sexist views are portrayed in our society and that we should strive to discourage them. Written by Charles Schnell

Plot Summary | Plot Synopsis







Release Date:

12 September 2011 (USA)  »

Box Office


$12,000 (estimated)

Company Credits

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Technical Specs


(NTSC Color)
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User Reviews

This documentary asserted that modern media has a negative impact on our youth of today. IT claims to have solutions to the problem but never follows through.
27 February 2015 | by See all my reviews

This documentary is meant to be about how modern media and culture have a negative impact on how males view gender. It lists four steps on how to indoctrinate men in this code: Train men to womanize, immerse men in porn, make rape jokes, and obey the masculinity cops. Essentially, this pattern is about making making the rules known to them (step one), normalizing them (steps 2 and 3), and then enforcing them (step 4). The creator, Dr. Thomas Keith, attributes this set of guidelines to modern culture, which inundates us with stereotypes of how the genders should behave with respect to one another.

This documentary was particularly disappointing. No clear argument was asserted beyond stating the facts; there is no followup on how to improve the situation either. When articulating the second and third steps, it talks about rape for about a half an hour, without attempting to extract deeper meaning from it. Ultimately I believe that it is up to the audience to get meaning out of this documentary. It did make the pattern of how people are indoctrinated more clear. Gender-specific toys are targeted at children, normalizing gender distinctions. When they grow into adolescents, media and consumer products continue to reinforce these distinctions, while more explicitly stating gender roles in a more base context. This causes a self-validating cycle of what the idea images of men and women should be.

Even though I could make these connections on my own, I believe it is up to the makers of the documentary to articulate these points for us. I believe other viewers of this film will have a harder time extracting meaning from it if there is nothing but a statement of the facts.

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