A media-based education initiative designed to reach and engage the sub-Saharan African public at all levels about the basic science of HIV/AIDS. The centerpiece is a unique feature-length film that combines the exciting, fictional story of a rising soccer star, with a fact-based, animated journey inside the human body to unravel the mysteries of HIV. INSIDE Story's goal is to demonstrate the science of how HIV works in a way that is personal, practical, and memorable. For many, this will be a first look at HIV inside the body and antiretroviral therapies at work.
—Anonymous