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Inside Spike’s Move Beyond the Man Cave: ‘Tut,’ ‘Lip Sync Battle’ Lead the Big Play for Women, Ratings

15 July 2015 1:09 PM, PDT | The Wrap | See recent The Wrap news »

Spike TV, the natural habitat of millennial men thanks to shows like “Catch a Contractor” and “Tattoo Nightmares,” is stepping out of the man cave — or at very least inviting women and older viewers inside. On the heels of the runaway success of “Lip Sync Battle,” the Viacom-owned network is rolling out an ambitious slate of scripted shows, beginning with Sunday’s premiere of the Ben Kingsley ancient-Egypt epic “Tut.” It’s also expanding into live events like Dwayne “The Rock” Johnson’s upcoming overseas military special “Rock The Troops.” Spike currently skews 43 percent female in the 18-49 viewer demographic, »

- Matt Donnelly

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2015 | 2014 | 2013 | 2012

1 item from 2015


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