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Jobs:A Marketing Genius Rather Than A Visionary That Changed The World
Steve Jobs: Billion Dollar Hippy is the unauthorized documentary about the late Apple co-founder,Steve Jobs by BBC.It provides a different perspective about him which is far different from what most previous documentaries like "Steve Jobs:One Last Thing" and "Steve Jobs:The Last Interview" have presented him to be which is a technical genius and a great visionary.Interviews from Apple co-founder Steve Wozniak,former Apple CEO John Sculley, Stephen Fry, world wide web inventor Sir Tim Berners-Lee,branding guru Rita Clifton,Xerox Project Manager Danny Teslar and many others that did not include Apple,Jobs' biographer and sister,Walter Simpson and Mona Simpson respectively. Evan Davis acted as a narrator that takes us to Job's journey of success from the garage to leading Apple to becoming the most valuable company in the world.
The first part of the documentary presented Steve Jobs as influenced by the counterculture of the 60's and that of computers during his youth.It also presented him to be an LSD user.Woz provided some interesting comments about him of being a great marketeer but not the technical wizard that many perceive him to be.He also stated that he isn't a technical wizards at all at his(Woz) level but a great presenter a new products.He also stated that Jobs swindled him when he made a program for him during the latter's time at Atari. Sculley made comments too about Jobs' failure as the head of Macintosh project as the company suffered enough losses as well as his regret of accepting the position of Apple in hindsight.Apparently,the bitterness of Jobs and his anger towards Sculley in the interview he gave in Triumph Of The Nerds was also shown.Also,it was interesting to view many interviews as well from many former employees of Apple and Pixar whom he yelled at,did not respect,fired and did not treat very well reflecting on his horrible demeanor as well. Apart from that,a comparison between Bill Gates and Jobs was also made with the former being a better person to work for as compared to the latter.In summary,it showed a lot of his bad side as a person.
Aside from that,the documentary also focused on how he saved Apple from bankruptcy upon his return to it ten years after he got fired.But nevertheless,it focused on how a great marketeer he was as well as the people behind the new products such as iMac,iPod,iTunes,iPhone and iPad were given proper credit like Jonathan I've and iPod mastermind Jon Rubinstein . His marketing genius was emphasized more rather than his vision of the future as it was more about the Apple engineers and designers instead of Jobs himself.Also,the new products the led Apple out of the bankruptcy was also "redesigned" products rather than original products as stated by some of the companies who made a partnership with Apple and former Apple employees as well.In fact,Napster was even mentioned as the forerunner of iTunes just as XEROX PARC were the forerunners of the products for Macintosh such as the mouse and GUI (Graphic User Interface).Surprisingly,former PIXAR employees also provided themselves credit as to making Jobs a billionaire due to the success of Toy Story. Finally,it also mentioned how Jobs manipulated the market to his company's advantage.
On the personal side,Jobs' death was also partly blamed on himself as he refused to undergo surgery 9 months earlier after the cancer was discovered on his pancreas.Also,his former partners sort of like blamed it on his personality trait of thinking that Jobs can control everything.
Watching this documentary will definitely provide a different outlook of the late Steve Jobs.His fans would probably resent it especially the most most loyal fans as well as Apple product fans and users.It definitely provided less credit about him.As stated in the title,his being a hippy is what led him to success.Too bad that being a hippy is has a lot more negative descriptions rather positive attributes that made him and Apple successful. perspective about him which is far different from what most previous documentaries like "Steve Jobs:One Last Thing" and "Steve Jobs:The Last Interview" have presented him to be which is a technical genius and a great visionary.
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