I rented this on recommendation of a friend. I'm glad I did, because I was pleasantly surprised because this is easily one of my favorite films to come out this year.
The Comedy has a few expectations of its viewers, and meeting these are in some ways essential to fully enjoying the film.
The pretentiousness of the protagonist and his friends (the overuse of irony in any and all interactions with other people, the clothing that they choose to wear) could be seen as satirical, but it takes it beyond just "making fun of hipsters." The film paints a vivid and terrifying picture of white (and male) privilege, and some people's fascination with lower class cultures and others of different ethnicities.
If the viewer can at least admit to being able to relate to Swanson and his friends, however terrible they may seem, he or she can learn a lot from watching the film. I think people being disgusted and upset by this film has more to do with how they relate to the protagonist then the actual content of the film, because other than the crassness of the film it is objectively good. It's artfully shot, extremely well acted and the sparing use of music does an amazing job of setting the mood.
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