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2013 | 2012

2 items from 2013


Screentime poaches ABC's Collins, promotes Steel

5 November 2013 4:25 PM, PST | IF.com.au | See recent IF.com.au news »

Jennifer Collins is quitting as ABC TV head of entertainment to join Screentime in the newly-created role of head of non-fiction.

In a related move, Screentime has promoted Simon Steel from executive producer non-fiction to head of factual, reporting to Collins.

The hiring of Collins, who starts in January, signals Screentime.s commitment to beefing up its non-fiction output including studio-based entertainment productions, comedy, panel shows and factual entertainment.

.We need to build up the entertainment side,. Screentime MD Bob Campbell tells If, while observing that area has not been a great focus for the company since Popstars. .We are delighted to welcome to Screentime an executive of the calibre and experience of Jennifer..

Campbell welcomes Nine Entertainment Co..s stock exchange listing, noting, .Nine has been a consistent supporter of good content and I am sure that momentum will continue..

Screentime.s non-fiction slate includes The Flying Miners for the ABC, »

- Don Groves

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Why Afl Grand Final ads could be as big as the Super Bowl

3 February 2013 2:21 PM, PST | Encore Magazine | See recent Encore Magazine news »

In this guest post, Naked’s Adam Ferrier argues that the communications industry has a chance to turn Afl grand final ad breaks into an event similar to the Super Bowl

The two biggest annual sporting events in the world – as judged by TV audience size are the UEFA Champions League Final (European soccer) and The Super Bowl (USA Football). The advertising during the Super Bowl is becoming as famous as the Super Bowl itself. The Eufa Champions League Final has nothing of the sort.

The USA has always admired advertising and sales. Being in ‘sales’ in America is worn with pride, in Europe it’s seen as slightly ‘grubby’. Same with advertising. American’s have long revered advertising, and of course have recently created Mad Men, a long running TV series glorifying the golden years of advertising. Europe has always been more coy with their relationship with ads. Jon Steel in his book Truth, »

- mumbrella

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2013 | 2012

2 items from 2013


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