The Image Renovators segment looks at the new ads for Crown that try to downplay the C word. In The Pitch, two advertisers try to sell us the idea of appointing Gina Rinehart to run Fairfax Media. The Crisis Management segment discusses whether Pussy Riot's message got lost in the coverage of their arrest.
The Image Renovators segment looks at Doug Pitt, the younger brother of Brad Pitt and the face of Virgin Mobile's latest ad campaign. In The Pitch, two advertisers try to do what the Government has struggled to do by selling us the carbon tax. The Crisis Management segment looks at how Qantas prepared to deliver the bad news of its first annual loss since it was privatised.
Lance Armstrong is discussed in The Image Renovators segment. In The Pitch, two advertising agencies try to attract us back to Cronulla. The How Do You Sell segment looks at the latest campaign from Australian Associated Motor Insurers (AAMI), featuring Rhonda.
The Image Renovators segment looks at Gina Rinehart's video address to the nation. In the wake of one of her suggestions, two advertisers come up with campaigns to convince Australians to give up all alcohol in The Pitch. The panel also look at how children with web-cams are becoming another new marketing frontier
The How Do You Sell segment looks at the Government's No To People Smuggling YouTube channel. In The Pitch, two advertisers try to convince Australia to lift its restrictions on cigarette advertising. The panel also discuss whether Victoria Bitter's apology to the nation is actually clever marketing.
The How Do You Sell segment looks at the Apple iPhone 5. In The Pitch, two advertisers try to convince us to give up our e-readers and go back to old-fashioned books. The panel discuss some advertisements targetting the homosexual community.