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The new Iceland advert starring Peter Andre

12 September 2014 10:00 PM, PDT | The Guardian - TV News | See recent The Guardian - TV News news »

The message is clear: chicks dig Peter like Peter digs Iceland, and you can see why

Katona, Biggins, Donovan: becoming the face of Iceland is a golden goujon of opportunity. Now sweeping down the aisles in his own frozen fantasy is Peter Andre, star of, er, Peter Andre: My Life, and a man in a constant state of wonderment at what he can pick up for just 89p. Frozen peas! Frozen crinkle-cut chips! Frozen everything! But theres just one problem for the trolley-pushing hunk of spunk: he keeps getting recognised by adoring fans. The message is clear: chicks dig Peter like Peter digs Iceland. You can see why. If hes not displaying a freshly-sired child on his shoulders, hes the kind of guy youll find Diy makeovering someones tear-stained bedroom. Its illegal not to love this Andrex puppy of the recession era.

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- Hannah Verdier

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